When Product Managers Get Trapped…


How many of us product managers have been in this situation — trapped in an organization, an organization that does not understand the essence of product management.

An organization where:Trap

  • Product managers are responsible for clerical tasks and book keeping
  • Product managers are required to project manage
  • Product managers are made the scapegoats for engineering failures
  • Product managers are required to double up as functional managers to cover up for poor engineering managers

A few of us would certainly have some experiences to share.

If at all, we end up in such a trap, here are some tips (read as arsenal!) that could be used in times of need, so that organizations/leadership-folks understand the need for product management for product and overall business success.

  1. Data – make use of data and unearth insights about product usage patterns
    • This will make the leadership team feel the need to improve product design
  2. Competitive Landscape – research into your competitors’ products and identify gaps in your offering
    • This will surprise the leadership team
  3. Market Trends – research your target market segment and identify unmet needs
    • This will enable trust with the leadership team
  4. Feature Prioritization — effectively prioritize your features using a good tool
    • This will delight the leadership team
  5. Portfolio Analysis – do an analysis of your company’s product portfolio and let leadership know about products that need investment vs. the ones that need to be killed
    • This will give sleepless nights to the leadership team, for good:-)
  6. Product-Market Fit – constantly pursue the leadership team to understand achieving product-market fit sooner than later, because faster product-market fit will ensure the product will enjoy maximum differentiation for a longer period of time

Hope you liked the post. Would love to hear your insights too!

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Product Management is NOT User Experience


There is an interesting article on this topic by Jeff Lash, and I wanted to share my opinion too.

Product Management and User Experience are different teams in companies — even though they work collaboratively tYou are herehe organization structures are completely different. Both functions are not the same — there may be some overlap but they are not the same.

Whilst User Experience is critical to any product, product success is beyond UX design. Some companies are completely oblivious to the difference and they treat both teams in a similar fashion.

UX teams have managers. UX teams have directors. UX teams have ownership too. If the UX team comes up with a design which is to the best of their ability, and if that gets poor reviews (by management, beta testers, or end users), then why should the Product Manager be held responsible for it?…