Strategic Planning


When you realize your current business is not growing or is declining fast, the best thing to do, after a sincere prayer to the Almighty God, is Strategic Planning.

In simple words, Strategic Planning is the process of retreating to the drawing board, understanding your mission & vision, assessing the current business situation, and aligning on strategic & tactical course corrections to realize your vision.

Let’s take a deeper look…

Strategic Planning

Typically, the participants in the process include:

  • Leadership team – CEO, Business Unit Heads, Heads of Product, Marketing, Sales, Engineering, Support, and Operations
  • External consultants – to ensure there is a third eye

The participants are required to do some assessment of various aspects of the current business situation.

Inputs to the Strategic Planning process/discussions

  • Vision/Mission
    • A mission statement clarifies the purpose of why you are doing the business
    • A vision statement is the end goal of where you want to get to, what you want to achieve
  • Current situation
    • Business
    • Operating environment
    • Organizational challenges
    • Challenges & obstacles
  • SWOT Analysis
  • PEST Analysis

During the process/discussions

  • You refresh and re-understand your mission and vision
  • You come up with ideas for course corrections on the way forward, both strategic and tactical moves
  • Align on the way forward to achieve your vision, with sub-goals & milestones in the form of roadmap(s)

Outputs from the Strategic Planning process

  • Clarity (vision/mission)
  • Improved Strategy
  • Revised Roadmap (goals/timelines)
  • Alternate Tactics
  • Stakeholder & org alignment

It’s essential to communicate the outcome with your organizations so they are aligned on the new direction with renewed energy and focus.

Frequency

  • The frequency at which a strategy planning is required is whenever there is a need to refresh the basics and the business direction and/or every 6/12/18 months as deemed appropriate for the company.

Would love your feedback on this short and simple article!

 

 

About Mohamed-Aneez
Passionate about Product Leadership

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