Key attributes of a successful Product Manager
January 15, 2011 6 Comments
One of the most common questions in interviews for Product Managers is the question on key attributes of a successful product manager. It may also be asked in a different way as “what makes a product manager successful?”
Whilst success for product managers is contextual based on the Key Result Areas defined by the organization, some of the attributes common to all types of product managers are the following:
- Market Knowledge
- Communication and Influencing skills
- Product Knowledge
Now, let us look at each one of them:
1. Market Knowledge: There has been a wide acceptance of the authority of product managers — that they do not have any authority over others in the organization. Whilst this may be true from a people-management perspective, product managers could gain authority on product development and projects just by being an expert of the market. Being an expert in market matters such as target market characteristics, market trends, purchasing power of customers, competition, technological landscape, et al. Try it yourself — it works.
2. Communication and Influencing skills: This skill is probably equally important to product managers as that of the first one. Being a market expert with poor or no communication (both verbal and written) and persuasive skills is a disastrous situation for a product manager to be in – it doesn’t put the market knowledge into fruition.
3. Product Knowledge: Finally, knowing one’s own product is very essential. This will give confidence to the product manager while evaluating his product’s gaps and limitations with respect to market needs. This is also essential go gain respect within the organization. It is an awkward situation when a product manager puts together a requirement for a new capability, and later discovers it is already available in the product.
Your thoughts are most welcome.